Henry Ford, Innovation, and That “Faster Horse” Quote Quote: "In 1921, the Ford Motor Company sold about 2/3 of all the cars built in the U.S. By 1926, this share had fallen to approximately 1/3. And in 1927, when Ford belatedly responded (at tremendous financial cost and internal strife) to changes in the market’s tastes and competitive innovation by shutting down production temporarily to re-tool his factories and bring the Model A to the market, that percentage fell to about 15%." (categories: businessinnovationfordcustomerfocus )
“when we put on our anthropologist hats and tried to see what was going on outside of any preexisting framework, we noticed something strange: about half the steps were for cleaning the floor; the other half were for cleaning the mop.”
A $1B product arose from deeply understanding customers.
That Henry Ford story is money. I refuted that “Better Horse” quote just last week with the Swiffer story, but this one is better.
A version of Swiffer story
https://unified-communications.tmcnet.com/content.aspx?article=/news/2014/06/14/7876042.htm
“when we put on our anthropologist hats and tried to see what was going on outside of any preexisting framework, we noticed something strange: about half the steps were for cleaning the floor; the other half were for cleaning the mop.”
A $1B product arose from deeply understanding customers.
“Countered is probably a more accurate word than “refuted.” I think you need to balance the two points of view….