- Expedia on how one extra data field can cost $12m | Sales & Marketing | silicon.com
"After we realised that we just went onto the site and deleted that field – overnight there was a step function [change], resulting in $12m of profit a year, simply by deleting a field. We have found 50 or 60 of these kinds of things by using analytics and paying attention to the customer."
(categories: analytics data ux abtesting datamining )
- How Email Apps Will Help You Learn To Love Your Inbox Again
Bunch of Gmail plugins for better email management.
(categories: email emailsucks gmail )
- Annotator | Open Knowledge Foundation