neighborhoods and subcultures in social design Excerpt: "… Once you have a stake in the ground around your social object, you need to think about the kinds of activities that would revolve around that activity. What are people already doing? What kinds of activities naturally want to happen? Let the answers to these questions help define the features that you implement. Keep in mind too, that the social object and the kinds of activities that you support will help define the subculture that will emerge on your site. Different activities are going to draw different kinds of people depending on the level of participation required to be involved. (categories: socialsoftwaredesignuxnavigationpatterns )
5 Steps to Building Social Experiences – Boxes and Arrows: The design behind the design Designing social interfaces is more than just slapping on Twitter-like or Facebook-like features onto your site. Not all features are created equal and sometimes a little bit can go a long way. It’s important to consider your audience, your product—what your users will be rallying around and why they would want to become engaged with it and each other, and that you can approach this in a systematic way, a little bit at a time. (categories: uxsocialsocialsoftwareexperiencesocialdesign )