A Critique of “Don’t Fuck Up The Culture” Quote: "… there is a presumption among many executives that culture is an asset created and managed like technological resources, which is a mistake. Culture is emotional. It is based on trust and even (platonic) love between people. It is hard to describe culture rationally or in the same easily measurable terms the business world operates on, which explains why so many attempts by business leaders to control and scale culture ultimately fail." (categories: cultureairbnbbusinessmanagementleadership )