rc3.org – The secret of the iPhone app store The power of the long tail for app stores is that everyone can find and share a handful of quirky little apps that really excite them for whatever reason. And when they share those apps, they’re essentially shilling for the platform, not the specific apps. Every time two people pull out their iPhones in a crowd and start trading recommendations for incredibly niche apps that fit their specific interests, everyone who doesn’t have an iPhone feels like they’re missing out. (categories: platformiphoneappstorelongtail )