Metrics for knowledge management and content management — this is article is a great read for both project managers and sales people. Why?
Project managers will benefit because it should help them hone in on the goals of the project, and should give them measurable, definable targets to hit. (ie: the goal of this project is NOT to get a new website ‘designed’ that is warm and fuzzy but rather to a) standardize the production of web content across the enterprise, b) decrease the amount of time that managers and employees spend making web pages and c) sell more shoes online than last year.
Sales should like this because it gives them another angle to play in a sales pitch: How is your CMS helping you now? Has it reduced the number of phone calls your tech support staff takes? (ie: is it providing relevant timely information to your customers?) Does it decrease the amount of time that your staff needs to create content for the web? (ie: is it quicker and easier than creating content using Dreamweaver or FrontPage?)